Hi, guys! We are a fresh team of creative people who has enough experience in fashion and now decided to start our own fashion brand in order to realize all the magic ideas. The first step was to start with the production of t-shirts made with different unusual prints done by the artists who brought our ideas to life. We wanted to create items that were both simple and elegant, to wear with a pair of jeans or skirt, or under a jacket. Something for men and women, comfortable and fresh, perfect for any situation, short or long sleeve depending on the occation and perfect for travelling too. The popularity of jersey is difficult to overrate and we believe so much in our business. The name of our brand is VivaRa, because we just composed our two names together.
At the same time with the jersey production we decided to collaborate with the emerging designer Natasha Timofeeva and started to produce VivaRa by Natasha Timofeeva as a special project. The basis of our cooperation is making garments, where you find a perfect quality together with an excellent hand-made embroidery and attention to the details. This is the clothing line for people who appreciate high quality items, it is for a fashion addicted lovers who believe style and exclusiveness are very important. The suits we were dressed at the Paris Fashion Week were specially produced for the girls who are not afraid to be in the very center of attention.
Paris Fashion Week SS16 at Place Vendome
I wrote about the most important colors for the next SS16 season in my previous post here and want to underline now, that the suits in the pictures are made of a high quality wool in Serenity color. Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing a feeling of respite even in turbulent times. A transcendent blue, Serenity provides us with a naturally connected sense of space.
The decoration of the jackets is made by hand. The front and back, lapels and pockets are decorated with very beautiful river pearl and this is a distinctive feature that makes difference from any mass-market garments. We remember so clearly the words of great and timeless for fashion world Coco Chanel that “Pearl is always right!” It was she, who made the pearl the most democratic jewelry that fits every woman on Earth.
The full collection is in the process and we are preparing for a little private fashion show at the end of November where our best loved clients will see the entire collection of VivaRa by Natasha Timofeeva and all the styles available in jersey with different sophisticated prints.
We are full of plans for the future, full of great creative ideas and we are sure we will provide it for our fashion addicted clients both in Russia and sure abroad.
We are proud of what we do and heard a lot of compliments during the Fashion Week. Special thanks we want to say to a great London fashion photographer @doncarlophoto for photo and video credits.